φυλάσσω — Greek: “I guard.” The root of prophylaxis — prevention.
Every lawsuit begins as a sentence on a website. We find yours first.
The warning letter, the class action, the frozen ad account — each one starts as marketing copy nobody read the way an investigator would. That is the reading we do, monthly: what a claim already cost another brand, which of your funnels it is holding up, what it does to your Meta account and your Amazon listing. Then we write the replacement.
we read your marketing the way a regulator will — before one does
“Clinically proven to heal eczema — the natural alternative to prescription steroids.”
- precedent Not just “this violates 21 CFR 101.93.” Here is the warning letter another brand received in March 2025 for this exact construction.
- platform “Clinically proven” now triggers a LegitScript verification requirement on Meta. Comparing to a prescription drug is prohibited outright by TikTok and Google.
- science Checked against your actual formula, not a keyword list — including the claims your ingredient panel cannot support.
Why us
An analyst desk, not a tool.
Finding a risky word is not the work. The work is knowing what that word does — to a regulator, to a plaintiff's firm, to your ad account, and to your revenue — and deciding what to do about it this month. That is analysis, and analysis is done by people who read enforcement actions for a living.
Software
Automated review sees your website and nothing else. Your email flows, your retail partners' copy, what your founder said on a podcast — the channels where enforcement actually starts — are invisible to it.
Law firms
Excellent — after the letter arrives. $450 an hour, reactive by design, and they answer the question you asked, not the one you should have.
Fylaxo
Standing intelligence. Enforcement precedent, platform policy, the channels nobody else reviews, your funnel map — and a five-minute read that tells you the three things to fix this month.
The part nobody audits
The FDA writes letters. The platforms just switch you off.
Every compliance tool on the market watches the regulators. Regulators are slow and probabilistic. Meta, TikTok, Amazon and Google are neither — they enforce automatically, in hours, under rulebooks that are separate from the FDA's and in places stricter.
What that looks like right now
- tiktok TikTok Shop prohibits any product using “GLP” or a variation of it in its branding or title — and bans weight-loss products outright.
- meta 64% of supplement ad accounts were reviewed in Q1 2026, up 41% on the previous quarter. “Clinically proven” now triggers a verification requirement. Blood-sugar claims are banned.
- meta When your creator makes a claim, Meta applies it to your ad account. All paid, gifted and affiliate content must run as Partnership Ads — or it is a Deceptive Practice violation.
- amazon Since 31 March 2026, detail pages that don't match the Supplement Facts Panel face deactivation. Proprietary blends are the exposure.
And the cascade, which is the real point: a warning letter is not the penalty — it is the trigger. Amazon monitors the FDA warning-letter database and deactivates listings. Google policy bars ads for warning-lettered products. Retail partners de-list on reputational risk long before any legal process concludes.
One letter, and Amazon, Google, Meta and retail degrade simultaneously and automatically — while the legal process has not even begun. The same sentence that earns you an FDA letter in two years can cost you an ad account next month.
What's in the brief
One document. Everything that can be used against you.
Delivered monthly. Written so your marketing team can action it the same day — not so a lawyer can bill against it.
Brand risk score
One number, tracked month over month. Every fix moves it. A falling score is the clearest proof the programme is working.
Funnel exposure map
We map your acquisition machine — every funnel — and show which flagged claim is load-bearing in each. Usually it is most of them. This is why a one-time label review protects nothing.
Full findings register
Every risky claim, quoted, located, risk-rated, and tied to the rule it touches — across your site, listings, ads and partners.
Precedent match
Not a regulation citation — a consequence. The actual letter another brand received for your exact construction. The actual fine. A citation is a rule; a precedent is what it costs.
Platform policy exposure
Meta, TikTok, Amazon, Google, Pinterest — the rulebooks that shut down your growth engine in hours rather than years. No other tool covers this.
Simulated warning letter
A red-team mock-up of the letter you would receive today — in the FDA's own format, quoting your own copy. It has never been sent. It is so you can read your exposure the way a regulator frames it.
Science check
Your claims tested against your actual formula and the published evidence — doses, forms, preparations, and the trial design behind your headline percentage.
Amplification analysis
The channels software cannot see: your email and SMS flows, retail partners' copy, what your founder said in a press interview, and the reviewer who has already published a takedown of your claims.
Rewording bank
Before → after, for every finding. Compliant language that keeps the selling power. Hand it straight to your team.
Remediation plan & category watch
What to fix in 30, 60 and 90 days — plus every enforcement move in your category this month, so you learn from someone else's letter instead of your own.
Pricing
$250 a month. No demo call.
Published, because a founder with no compliance team shouldn't have to book a sales call to find out what something costs. Cancel any time.
$250 / month
The free audit asks nothing of you. We build it from what is already public — your pages, your listings, your retail partners' copy, what your founder said in an interview. That is how we found eighteen flagged claims at a brand that had never heard of us.
Subscribe and we take the full history. The channels no outside review can see: your email and SMS flows, your creator roster, whether a regulator has ever written to you. Diagnosis first, then the prescription. It is what the name means.